Pernod Ricard buys majority stake in Skrewball whiskey

Pernod Ricard USA has announced the acquisition of a majority stake in peanut butter-flavored American whiskey brand Skrewball.

Malibu Sunshine to rise in spring

Pernod Ricard has announced the launch of Malibu Sunshine, a citrus edition of the rum and coconut liqueur.

Pernod Ricard and Southern strike Washington deal

Pernod Ricard USA has announced the appointment of Southern Wine & Spirits of America as its spirits and wine distributor in the state of Washington.

Pernod and Ne-Yo join forces for Malibu Red

Pernod Ricard USA has announced a tie-up with US R&B artist Ne-Yo for the launch of Malibu Red, a liqueur made from rum and tequila.